///A REMPLACER> How do you write a case study?

///A REMPLACER>Writing a case study is one of the best solutions for converting simple webpage visitors to prospects: more than just a testimonial, it explains in detail how your company has been successful in finding solutions to specific customer problems and demonstrating their seriousness.

But how to write a case study worthy of the name, exactly? The answer in 7 steps.

1) The title

First and foremost, be sure to write a catchy title for your case study. It must be quite short, while being exhilarating: the main achievements/ successes must appear here. In summary:

• Avoid generic titles like « Case Study: Satisfied Client Testifies »
• Prefer style hooks: « How XXX tripled sales with our solution »

2) The summary

Always keep in mind that people are in a hurry: not everyone will have time to read your entire case study (or immediately). A summary is essential so that everyone can have a vague idea about the content of your case study and especially the results. Summarize the document in a few sentences. Feel free to add some figures (graphs, etc.) to show your success.

3) Introduce your client

Of course, the purpose of the case study is to serve your business, but that does not mean that you go too far and steal the show from the client whom you are talking about. Introduce the client (whether an individual or a company) in the best light, if only to thank them to agreeing to contribute to your content.

4) The challenges to overcome

This step is crucial: it is a question of describing, in 2 or 3 paragraphs, the context in which the customer was in need and the reasons why they called upon you.

Ideally, this section should let the main speaker, who can directly explain the problems that were encountered before calling upon your services or your products.

It is also an opportunity to mention the objectives that the customer wanted to achieve (for example, increase sales by 10%, increase blog traffic, etc.)

5) Solutions brought

It is now time to discuss what you actually implemented to help your client. This is precisely what your reader is interested in: to know how you were able to solve a problem that they could encounter too.

This is an opportunity to state, with evidence, the benefits of your products or services, as well as how they solved the customer’s problem.

Also explain how you implemented your solution and how you overcame the challenges and constraints, to reassure the reader and remove any potential objections.

6) Obtained results

Now that you have clearly explained your approach and put forward the qualities of your solution, it is still necessary to demonstrate that it really works:  it is here that you will really be able to prove your expertise.

List all the positive impacts of your product or services your client received– with testimonials from them to make your claims credible.

Even more important: take stock of the respect of the objectives set by your client: whether you have just reached them or that you have surpassed them by obtaining even better results, it is essential to show your ability to not miss the set goals.

7) The conclusion

You can take advantage of the conclusion in your case study to thank the client who kindly volunteered to participate, but also to review the main points of the study and your accomplishments.

Better yet: invite your reader to call on you if they find themselves in a similar situation with a client that was mentioned in the case study. You can integrate calls to action.

Have your case study written by E-net Business

The case study is an important document which demands a professional and persuasive writing. If you are not 100% comfortable with the exercise, better to entrust your writing to a specialist like E-net Business or participate in a writing training for the Internet.